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About us
Herfluence is a women-focused marketing agency that helps brands authentically connect with the most powerful consumer group on the planet, women. With women driving 85% of all household purchases and controlling $7 trillion in U.S. spending, our mission is to bridge the gap between brands and the female mindset.
We specialize in:
- Influencer marketing
- Social media (especially short-form content)
- SEO & digital media
- Brand positioning
- Market research
Our expertise lies in beauty, health, wellness, and fitness, elevating brands that enhance women’s lives from the inside out. At Herfluence, we don’t just market to women, we understand them.
Let’s spread beauty from the inside out!

Our Team
At Herfluence, we empower brands to authentically connect with women - the world’s most influential consumers - through innovative marketing strategies. Our specialized services are designed for brands in the beauty, wellness, and lifestyle sectors seeking to make a lasting impact. Explore our core offerings:
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Victoria Rusnac
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Minseo Kim
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Mollie Losh
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Jayne Fayoyin

Emilie Kalnaes
Founder
Let’s Connect and Elevate Your Brand
Ready to harness the power of women-focused marketing? Fill out the form below, and the Herfluence team will reach out to discuss how our influencer, social media, and digital media expertise can help your brand thrive in the beauty, wellness, and lifestyle spaces.