Skincare for HER

How we reach that girl

We at Herfluence work to reach women who embody a polished, wellness-focused lifestyle that resonates with the skincare brand, but also a modern audiences. We identifies influencers whose aesthetic and routines align with the brand's image, and develops campaigns that seamlessly integrate the skincare products into daily content, such as morning routines, GRWMs (Get Ready With Me), or self-care vlogs.

We manages content direction, negotiates partnerships, and tracks performance metrics like engagement and conversions to ensure the influencer's content drives brand visibility and product sales. The goal is to make the skincare brand part of the aspirational lifestyle their audience wants to emulate.

How we work:

• Define brand goals and identify target audience 

• Create detailed briefs with key messages, tone, and product benefits
  
  

• Send curated PR kits with brand visuals and usage instructions.

• Guide influencers on creative direction while allowing room for personal style

• Monitor real-time performance: reach, saves, shares, comments, and clicks