How to Write Nurture Emails That Actually Work (With 2 A/B Test Examples)
By Herfluence
Email marketing isn’t dead, it’s just crowded. Especially in the women-focused space, inboxes are full of flashy sales pitches, recycled templates, and generic content that doesn’t feel like it’s written for us. But when email is done right? It can be one of your most powerful tools to connect, convert, and build long-term trust.
In this post, we’re diving into how to write nurture emails that feel more like a message from a friend than a marketing ploy. We’re covering:
Whether you’re launching a new funnel, re-engaging your list, or just want to boost blog traffic, this guide is here to help you create emails that convert and feel human.
The Psychology: Use the Principles of Persuasion
To write emails that drive action, we recommend using at least 2 of the 6 classic principles of persuasion from Dr. Robert Cialdini:
You don’t need to force all six into one email, but combining 2–3 intentionally can make a huge difference. Especially when writing to women, emotional intelligence and nuance go further than hype or hard sells.
Crafting Your Nurture Sequence (And Where It Fits in the Funnel)
Nurture emails fall squarely in the interest and desire stages of the funnel. You’ve grabbed her attention, now you’re building trust, educating, and offering value so she moves closer to saying yes.
Here’s our go-to 5-part nurture sequence structure:
Each email should feel like a conversation, not a sales pitch. Keep your tone warm, honest, and in alignment with how your audience speaks and feels.
A/B Test Email Example #1 – Emphasis on Liking + Reciprocity
Subject: Hey girl, we made something for you 💌
Header: You deserve marketing that actually gets you.
Body:
We’re Herfluence, a women-centered agency on a mission to rewrite the rules of marketing. We believe in connection over conversion, strategy over spam, and empathy above all else.
That’s why we created 3 new blog posts made just for brands like yours:
✨ Keyword Strategy That Speaks to Women
✨ Funnels That Actually Feel Good
✨ How to Win With Women in Wellness
Whether you’re building a funnel, launching a new product, or just curious what’s working in 2025, we’ve got you. No gatekeeping. Just good, honest, women-first strategy.
With heart,
The Herfluence Team 💕
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A/B Test Email Example #2 – Emphasis on Authority + Scarcity
Subject: These 3 posts are blowing up (read them before they disappear)
Header: Our most-read strategy posts of the year, have you seen them yet?
Body:
We’ve worked with 100+ women-led brands to grow smarter, not louder, and we’re pulling back the curtain on what’s actually working.
In case you missed them, here are the 3 most-shared blog posts we’ve ever published:
🚨 How to Build a Keyword Strategy That Connects
🚨 Conversion Funnels That Feel Like Conversations
🚨 Why Women-First Marketing Is the Future
Our email list got early access, and now they’re flying. We’ll be archiving these in a few days, so read them while you can!
To more meaningful marketing,
The Herfluence Strategy Team
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Case Studies: Women-First Brands Using Nurture Emails Well
Case Study 1: Wellness Supplement Brand
When this female-founded wellness company launched a new product line, they created a 7-part nurture sequence based on real customer pain points: fatigue, burnout, and brain fog. Emails included:
Open rates stayed above 42%, and revenue per email rose by 2.6x.
Case Study 2: Fitness App for Moms
This subscription-based app launched a mini email series to re-engage lapsed users. Each email centered around a different emotional hook: guilt, motivation, self-care, and identity. By pairing testimonials with expert voice, they reduced churn by 21%.
Legal Musts for Email Marketing
Complying with email laws isn’t optional, it’s how you protect your reputation and your audience. Here’s a checklist:
If you’re emailing across borders (like in the EU), follow GDPR rules too: make it easy for subscribers to understand what they’re opting into and how their data is used.
Key Takeaways for Nurture Emails That Convert:
Ready to Write Yours?
Start with your welcome sequence. Nail your voice. Focus on giving more than asking.
And remember: Your email isn’t just a campaign, it’s a conversation.
Let’s build emails that make women feel seen, not sold to. 💌
Written by Herfluence: The strategy agency for brands that speak to women.